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The Shadow Blog

Your go to source for tips, advice and help for Tradies in New Zealand.

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Supercharge your trade business: 5 website tips to attract more clients

In the trade industry, reputation is everything—and in today’s digital world, your website is often the first impression potential clients get of your business. That’s where Rocketspark comes in.

At Rocketspark, we’ve helped thousands of businesses from a range of industries create stunning, easy-to-manage websites that showcase their work and attract more customers. With our intuitive platform and powerful tools like Flint 3, you can take your website from good to great without the stress.

Flint 3, website SEO tool screenshot from Rocketspark with trade website in the background.

Ready to stand out online? Let’s dive into five simple tips to elevate your trade business website.

1 - Blog like a pro (without lifting a finger)

Sharing your knowledge through a blog is a brilliant way to connect with potential clients and establish yourself as an expert. Write about topics like “How to spot plumbing issues early” or “Top 3 questions to ask your builder.”

Blogs also boost your search engine rankings, helping clients find you online. Don’t class yourself a writer? That’s where Flint 3 comes in. This AI-powered blogging tool creates professional posts for you in minutes. You pick the topic, and Flint 3 handles the rest—so you can focus on what you do best!

Screenshot of Camako Builders blog on their trade website.

2 - Refresh your website regularly

Keeping your website up to date is like giving your business a fresh coat of paint. Showcase your latest projects with high-quality photos, update your services, and make sure your contact details are easy to find. A modern, polished website signals to potential clients that you’re a professional they can trust.

Rocketspark’s easy-to-use platform makes updating your website a breeze, so you can keep your content fresh and relevant without the hassle—helping you attract more customers and stay ahead in your trade.

3 - Make it mobile-friendly

Most of your customers will check out your website from their phones, especially when they’re on-site or in a rush. A mobile-friendly website ensures they can navigate easily, see your services, and contact you without any hassle.

Rocketspark makes it simple to build mobile-responsive websites, ensuring your business looks great on any device.

4 - Leverage SEO to get found

Search Engine Optimisation (SEO) helps your site rank higher on Google, making it easier for clients to find you. Use keywords that reflect what your clients might search for, like “emergency electrician in [your town]” or “affordable roofing services near me.”

Flint 3 can help by weaving these keywords into your website content naturally, improving your rankings and attracting more visitors.

Screenshot showing how Flint works to help trade website SEO on Rocketspark.

5 - Build trust with testimonials and case studies

Your happy clients are your best advocates. Include glowing testimonials and detailed case studies on your website to showcase the quality of your work. Before-and-after photos of completed projects can also help potential clients picture what you can do for them.

Flint 3 can assist in crafting professional case studies that highlight your expertise, making it easy to impress new clients. Check out this case study we did on Rob May Building!

Your next steps

Your website has the potential to be your best business tool. With Rocketspark and Flint 3, you have everything you need to create, optimise, and manage a professional site that attracts clients and grows your trade business.

It’s time to let your website work as hard as you do, need a review of your site or want to know more? Get in touch here or email us at support@rocketspark.com and learn more!

Need help building your trade business website?

Shadow Administration are proud Rocketspark Partners. We can take care of everything, from designing your website to optimising it for SEO, so you can focus on what you do best—running your trade business.

Whether you’re starting from scratch or want to refresh your existing site, we handle the entire process from start to finish. Let us help you create a website that works as hard as you do!

👉 Contact Toyah today to learn more and get started.